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Mr. Potato Head is getting a new name, according to head executives at Hasbro, as reported by the New York Times.
Kimberly Boyd, Hasbro’s senior vice president explained the reasoning behind the move.
“Culture has evolved.”
The company also revealed that Mr. Potato Head has had the same look for 70 years, and claimed it was time for a refresh of the classic toy’s look.
The company plans to release the toy with his new name “Potato Head,” next year.
“Kids want to be able to represent their own experiences.”
“The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is limiting when it comes to both gender identity and family structure.”
Like a handful of other toy companies, Hasbro decided to make change in light of the current social climate.
Other companies, like Barbie, got rid of the classic look and opted for more skin tones and variety of shapes and sizes.