OPINION | This article contains the author's opinion.
The backlash against the Bud Light brand and its parent company Anheuser-Busch continues after the company partnered with controversial far-left transgender activist Dylan Mulvaney.
The company recently announced the cancellation of scheduled appearances of the famous Budweiser Clydesdales in Springfield, Missouri.
Prior to boycotts against the company, the Clydesdales were scheduled to appear at a bar called Finnegan’s Wake.
Anheuser-Busch paid to produce cans with Mulvaney’s face on cans in order to celebrate Mulvaney’s “365th day of girlhood” after deciding to change genders from male to female.
A local distributor in Missouri blamed the cancellation of “safety concerns for their employees” as customers have become furious with the company’s advertising decisions.
“The local distributor, Wil Fischer Distributing, decided to cancel all Clydesdale showings in Springfield due to safety concerns for their employees,” Kellie Flynn, the Anheuser-Busch commercial manager said.
“The hate and vitriol we have recently seen are not something we tolerate or support,” she continued.
“If you have a problem with how a company conducts its business, it is your right to not patronize their business, but it is never okay to threaten physical violence, vandalism, sabotage, etc.”
— Carl Higbie (@CarlHigbie) April 9, 2023
— KidRock (@KidRock) April 4, 2023
More on this story via Western Journal:
Now, nearly two weeks after Mulvaney announced his Bud Light sponsorship, it appears that the brand has been dealt a major blow.
“Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132.38 billion to $127.13 billion,” the New York Post reported Wednesday.
This was a big turnaround for the company, as Anheuser-Busch had enjoyed a six-month stock market rise that culminated in a value of $134 billion on March 31, according to Newsweek.
That trend saw an abrupt reversal starting around the time Mulvaney posted his now-infamous video.
It probably didn’t help that Anheuser-Busch exec Alissa Heinerscheid hinted that the brand needed to move beyond its current customer base and begin appealing to a more woke clientele.