OPINION | This article contains the author's opinion.
Bud Light posted its first tweet since sparking nationwide outrage and boycotts with a partnership with controversial far-left trans activist Dylan Mulvaney.
The beer brand wrote “TGIF,” in reference to the phrase “thank God it’s Friday,” along with an image of its product.
🚨 POLL: Will you drink Bud Light?
YES 👍 or NO 👎
Thousands of people responded to the tweet with intense criticism.
Republican state senator Nathan Dahm of Oklahoma responded, “Does ‘TGIF’ stand for ‘That Guy Is Female’ for your marketing geniuses @budlight?”
TGIF? pic.twitter.com/d3W4oWJSXr
— Bud Light (@budlight) April 14, 2023

“No thank you. It’s Miller Time!” former Wisconsin Gov. Scott Walker said.
“Stop promoting transgender ideology,” another person said.
“NO! Thank you,” one person said.
T hat
G uy
I sn’t
F emale— Matt’s Idea Shop (@MattsIdeaShop) April 15, 2023
“Never again,” conservative Graham Allen wrote.
“GTH,” Republican Trump lawyer Harmeet Dhillon wrote, referring to the phrase “go to hell.”
Boycotts against Bud Light began after its parent company Anheuser-Busch paid to produce cans featuring controversial far-left trans activist Dylan Mulvaney.
The newly unveiled cans display Mulvaney’s face to celebrate “365 days of girlhood,” which marks Mulvaney’s decision to transition from male to female.
No thank you. It’s Miller Time! pic.twitter.com/ygeZqzvGyA
— Scott Walker (@ScottWalker) April 15, 2023
Bud Light’s “TGIF” post had very few retweets in support, but more than 11,600 replies and over 1,000 quote tweets, which allows users to comment back.
Anheuser-Busch CEO Brendan Whitworth released a statement on the situation, but did not mention Mulvaney or apologize to offended customers.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote.
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” he continued.
“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
Anheuser-Busch’s market value has plummeted more than $5 billion amid the controversy.