Scrambling: Budweiser Tries To Attract ‘Manly Men’ With New Ad Featuring Harley Davidson

By
David Rufful
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OPINION | This article contains the author's opinion.

Anheuser-Busch announced a partnership with Harley-Davidson to produce limited edition cans that emphasize “grit” and “resilience.”

This marketing move comes after the company stock plummeted over $15 billion by partnering with transgender activist Dylan Mulvaney.

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Wearing make-up and women’s clothing, Mulvaney was seen drinking Bud Light out of limited edition cans featuring Mulvaney’s face. These cans were produced by Anheuser-Busch to celebrate Mulvaney’s one-year anniversary of transitioning from male to female. (Trending Now: Trump Indicted Again On Criminal Charges)

Critics say this new ad is an “act of desperation” as men are seen working on a Harley and then having beers:

The commercial says, “The greatest legacies are built with grit and resilience, one detail at a time. Limited edition Budweiser Harley-Davidson cans – for those who give everything to their craft. This Bud’s for you.”

The new ad sparked thousands of responses on social media. Many people have responded negatively on social media to Anheuser-Busch’s partnership with Harley-Davidson. Some Americans argued the marketing attempt is “falling flat.”

As nationwide boycotts continue against Bud Light’s parent company Anheuser-Busch, one store is reportedly selling 24-pack cases of Bud Light for just $3.49. The company has seen decreased sales for many weeks.

Customers at one store have observed that the storage racks of Budweiser products are sitting idle on the shelves. This indicates that consumers may be refraining from buying them due to the ongoing boycott.

Anheuser-Busch has reportedly offered some customers rebate deals wherein customers who purchase a case of Bud Light will be eligible for a $15 rebate. This potential offer could make the entire unit nearly free, depending on the store’s price.

One image showcases Bud Light being advertised for $18.49, along with a $15 rebate offer, creating a presumption that the price might be associated with the rebate.

Better Beer Daily reported, “Large price wars are often sparked by external events — in [2005’s] case Hurricane Katrina, and in this case Hurricane Mulvaney.”

A beverage analyst for JPMorgan Chase predicted problems for Anheuser-Busch will continue. “We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges of JPMorgan Chase said.