OPINION | This article contains the author's opinion.
Target has released LGBTQ merchandise for the Christmas season, including a “Pride Christmas Nutcracker Figure” and “Fabriché Pride Santa” holding the rainbow flag.
Earlier this year, Target faced backlash for Pride merchandise, particularly “tuck-friendly” swimsuits displayed in the children’s section.
The controversy led to changes in store displays and merchandise removal, with the company citing employee safety concerns.
Target under fire for ‘sexualizing’ Christmas with ‘pride Santa’ https://t.co/NNTkqhERXR pic.twitter.com/cQHgXi9GTr
— New York Post (@nypost) November 22, 2023
Target CEO Brian Cornell addressed declining sales and defended the brand against false accusations, including claims about “transgender bathing suits” and collaboration with a “devil worshiper” designer.
The brand has faced criticism for working with a U.K.-based brand associated with Satanic beliefs and displaying “tuck-friendly” swimsuits near children’s items.
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