McDonald’s introduced a $5 value meal in the US, aiming to attract customers with affordability amidst slower sales.
The meal includes a choice of a McDouble cheeseburger or McChicken sandwich, small fries, chicken nuggets, and a soft drink.
The move follows competitors offering similar deals in response to customer demand for value.
“We heard our fans loud and clear — they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” McDonald’s USA president Joe Erlinger stated.
McDonald’s now looks to address concerns regarding price increases by highlighting its moderate changes and emphasizing its priority of providing affordable options during economic challenges.
“The average price of a Big Mac in the US was $4.39 in 2019,” Erlinger wrote. “Despite a global pandemic and historic rises in supply chain costs, wages and other inflationary pressures in the years that followed, the average cost is now $5.29. That’s an increase of 21% (not 100%).”
Franchisees are also offering localized deals to meet customer needs.
“Affordable prices and creating memorable moments are what McDonald’s is all about,” McDonald’s owner John Palmaccio said. “As small business owners, it’s our responsibility to deliver great value to our local communities when they need it most.”
